The Brief:
Rebrand the Nutrien Children’s Discovery Museum as they prepare to move into Saskatoon’s iconic Mendel building. New name, new logo… new everything! Create a fun, flexible visual identity that will help the brand become one of the city’s most recognized attractions.
Solution:
I assembled a small team of experts (and friends) to help complete this exciting project. Some of the tasks involved were: conducting stakeholder interviews, creating an in-depth brand strategy document, naming the new facility, and designing a full visual identity program.
The name Nutrien Wonderhub was chosen from several names we provided. This perfectly describes the new museum, which is a literal hub for wonder. It’s a fun, new word for kids (and adults) to say.
We found inspiration in the modernist Mendel building’s unique roofline, which is a key architectural feature both inside and out. Vibrant colours and patterns help bring this brand to life. A mascot character emerged along the way – the Wondernauts will appear on branded merchandise and promotional items, helping to build children’s excitement about the new brand.
My Roles:
creative direction, design
Other Credits:
Tim Neal - creative direction, design
Calvin Xiao - brand strategy
Jess Reimer - copywriting, content strategy
Studio 10 - animation/video editing