The Brief:
This Saskatoon conference needed a name and visual brand to resonate with young women involved in the tech industry.
Solution:
I abbreviated the full name (Women in Tech Conference Saskatoon) to WIT CON YXE. The event logo suggests a conversation. The shape also references the ‘curly’ brackets used in coding.
The poster graphics are inspired by ‘flat lay’ photography that is popular on Instagram. Staying true to the Instagram feel, the image was captured in one shot, with minimal Photoshop.
Various GIFs and web images were also created for social posts and event sites.
Results:
The event hit their attendance goals, and there is already discussion about making this an annual event.
My Roles:
concept, creative direction, photography, design