This ad was geared towards an older demographic - those who are considering retirement, or maybe just want to work less and spend more quality time at home. Sentimental, with a touch of humour, was the desired feel. This TV spot doubled as a YouTube pre-roll ad.
My Roles:
concept, storyboarding, copywriting, creative direction
Other Credits:
Studio 10 - video production
Pamela Cradock - copywriter