The Brief:
The Lung Association of Saskatchewan needed a new look for their annual Lung Challenge materials. This program is aimed at young elementary students, and features local WHL players putting on presentations to schools about lung health. There is also a fundraising element where students sell tickets to hockey games sponsored by the Lung Association. All five of the Saskatchewan WHL teams needed to be represented equally.
Solution:
Rather than focusing on images of the hockey players (like previous years), I developed a fresh look with the goal of appealing to kids in the target demographic. I created the 'Lung All-Stars' - illustrated characters representing each team. I felt that diversity was important, so all kids would feel like this program is for them.
I also developed a badge-style logo for the numerous swag items that were made - from t-shirts to pucks.
Some of the other materials I developed were a sponsorship guide, round diecut pledge cards, a pop-up banner, posters, and web graphics.
Results:
This project won the Non-Profit/Charity category at GDC SK North's 2017 Elevators Awards.
My Roles:
concept, creative direction, design, illustration